“I think there are probably a pretty large number of them who are paying more attention to what they are putting in their bodies than they used to,” Barry added. “Most of them are already well aware that these drinks aren’t good for them and are drinking them anyway,” he said. However, this has not caused an exodus by the category’s core demographic being young men ranging from teenagers to millennials, according to Barry.
This slowdown in growth is possibly due to negative stories linking energy drinks consumption to cardiac complications and other adverse health effects. “The energy drinks category remains fairly vibrant in the United States, although growth is certainly not what it used to be,” Euromonitor beverages analyst, Matthew Barry, told BeverageDaily. Global sales of energy drinks are projected to reach US$63.4bn by 2020 with the US representing the largest market share with nearly US$15bn in 2015, according to Euromonitor. The beverages will also be promoted via digital and social channels as part of the brand’s “Organically Unstoppable” campaign. Sold exclusively at 7-Eleven stores throughout the US, the line of organic energy drinks will be priced at $1.99 per can and for a promotional price of two cans for $3. AMP Energy Original ingredients include high fructose corn syrup, taurine, B-vitamins, guarana, ginseng, and caffeine.
#Amp energy drink label full
Filling & Packaging Equipment & Systems This is Pepsis answer to the increasing demand for natural energy products opposed to the standard ones which are full of artificial ingredients.
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